Lynx Golf Announces New Brand Positioning
Lynx Golf Announces New Brand Positioning and new plans to Support Golfers at the Early Stages of Their Golfing Journey.
Weybridge, UK – August 23, 2024 – Lynx Golf, a renowned innovator in the golf industry, is excited to announce its new brand positioning dedicated to supporting golfers at the early stages of their golfing journey. This strategic shift underscores Lynx Golf’s commitment to inclusivity, accessibility, and excellence, ensuring that new golfers receive the tools and guidance they need to thrive in the sport.
Supporting Early-Stage Golfers
Lynx Golf’s new positioning focuses on providing beginner and junior golfers with high-quality equipment and resources tailored to their needs. This initiative aims to make golf more approachable and enjoyable, fostering a love for the game from the very first swing.
Steve Elford, Co-Owner of Lynx Golf, shared his insights: "Golf is a sport that anyone can enjoy, and we believe it’s essential to support players right from the start. Our new positioning is all about making golf accessible and fun for beginners, helping them develop their skills and confidence on the course."
Upcoming Launch of Performance Clubs
Lynx Golf will remain a performance brand, with the upcoming launch of a both a brand new Ready to Play set, specifically designed for early-stage golfers and the new Prowler MB100 Irons, designed to enhance playability and precision for more experienced players. These new clubs incorporate Lynx’s signature craftsmanship to improve performance for golfers of all abilities.
Stephanie Zinser, Co-Owner of Lynx Golf, highlighted the innovation behind the new product line: "We are thrilled to introduce our new range of performance clubs during 2024. These clubs are engineered to provide the best possible experience for our golfers, ensuring that they have the right tools to grow their game.”
New Website and "Unleash Your Game" Campaign
To build on the new positioning, Lynx Golf has just launched a new website and an inspiring brand campaign, "Unleash Your Game." The new website offers a user-friendly experience with comprehensive product information, engaging content, and educational resources tailored for beginners. To celebrate the launch, Lynx Golf is also offering a site-wide discount of 20% on all products for a limited time, inviting golfers to experience the brand's innovative offerings at a special price.
About Lynx Golf
Founded in the 1970s, Lynx Golf has built a legacy of excellence and innovation in the golf industry. Known for its cutting-edge technology and high-performance equipment, Lynx Golf is dedicated to making the game of golf accessible and enjoyable for everyone. With a focus on supporting golfers at the early stages of their journey, Lynx Golf continues to shape the future of the sport. Unleash Your Game, with Lynx Golf. For more information, visit the new Lynx Golf website at www.Lynx Golf.co.uk.
Media Contact: Chloe Overton
Lynx Golf
Email: chloe@lynxgolf.co.uk
Phone: +44 (0)1932 344074