This is the Privacy and Cookies Policy for the website at www.LynxGolf.co.uk (the "website"). The website is operated by or on behalf of Lynx Golf Ltd (we, us and our). Our registered office is at Unit 17, Trade City, Avro Way, Brooklands Business Park, Weybridge, Surrey KT13 0YF.
This policy (the "Policy") sets out the basis on which any personal data we collect from you via the website will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting our website, you are accepting and consenting to the practices described in this Policy.
For the purposes of European data protection law, (the "Data Protection Law"), the data controller is Lynx Golf Ltd (trading as Lynx Golf).
This privacy notice tells you what to expect us to do with your personal information.
By Post:
Unit 17, Trade City, Avro Way, Brooklands Business Park, WEYBRIDGE, Surrey, KT13 0YF, GB
By Telephone:
01932 344074
By Email:
dataprotection@lynxgolf.co.uk
We will collect and process the following information to provide services and goods, including delivery:
Names and Contact Details, addresses, date of birth, purchase or account history, payment details (including card information given to our 3rd party card processing partners), account information, information relating to loyalty programmes, website user information (including journeys and cookie tracking), photographs or video recordings, call recordings, records of meetings or decisions, information relating to compliments or complaints.
We collect or use the following information for the operation of customer accounts and guarantees:
Names and Contact details, addresses, payment details (including card information given to our 3rd party card processing partners), purchase history, account information, including registration details, information used for security purposes, marketing preferences.
We collect or use the following information for service updates or marketing purposes:
Names and contact details, addresses, marketing preferences, location data, purchase or viewing history, IP addresses, website and app user journey information, records of consent, where appropriate.
We collect or use the following personal information for dealing with queries, complaints or claims:
Names and contact details, addresses, payment details, account information, purchase or service history, video recordings of private or staff only areas, relevant information from previous investigations, complaints or queries, customer or client accounts and records, financial transaction information, correspondence.
We collect information that you provide by filling in forms on our site www.LynxGolf.co.uk (our site). This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services. We may also ask you for information when you report a problem with our site.
If you contact us, we may keep a record of that correspondence.
We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our website (including date and time), pages you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page.
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website. Cookies are pieces of information that a website transfers to your hard drive to store and sometimes track information about you. Most web browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that and your help screen or manual will tell you how to do this. However, you will not be able to take full advantage of our website if you do so. Cookies are specific to the server that created them and cannot be accessed by other servers, which means they cannot be used to track your movements around the web.
The following is a summary of the types of cookies we use on our site and the reason why we use them.
| Name | Type | Description | Analytical/Performance |
|---|---|---|---|
| _ga | Persistent (2yrs) | Used to distinguish users | Analytical |
| _gat | Session | Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named dc_gtm<property-id> | Analytical |
| _gid | Session | Used to distinguish users | Analytical |
| wordpress_test_cookie | Session | This is a test cookie that WordPress carries out to check for the use of Cookies. If this Cookie was refused by the browser (i.e. the user has turned off cookies) then all other cookies would be disabled | Performance |
Although all are not currently used on our site please see here for a full list of Google Analytical cookies and associated descriptions.
Facebook / X / Instagram Cookies
| Name | Type | Description | Analytical/Performance |
|---|---|---|---|
| c_user | Persistent (3mnth) | This cookie contains the user ID of the currently logged in user | Analytical |
| datr | Persistent (2days) | Allow you to control the "Follow us on Facebook" and "Like" buttons | Performance |
| fr | Persistent (3mnth) | Allow you to control the "Follow us on Facebook" and "Like" buttons | Performance |
| presence | Session | A session cookie to check that the user is logged in and present | Analytical |
X Cookies
| Name | Type | Description | Analytical/Performance |
|---|---|---|---|
| personization_id | Persistent (2 yrs) | Cookie set to control twitter feed personalisation per user | Performance |
Disabling cookies, the effect of disabling cookies depends on which cookies you disable, but in general the website may not operate properly if cookies are switched off. If you want to disable cookies you need to change your internet browser settings to reject cookies. How you do this will depend on the browser you use. These websites tell you how to remove cookies from your browser: www.aboutcookies.org or http://www.allaboutcookies.org.
We will use the information that we collect:
You agree that we have the right to share your personal information with selected third parties including analytics and search engine providers for the purposes of assisting us in the improvement and optimisation of our website.
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.
We will not disclose your personal information to third parties unless we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect our rights, property, or safety.
Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.
Which lawful basis we rely on may affect your data protection rights, which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for collecting or using personal information to provide services and goods are:
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for legal requirements are:
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
All information you provide to us is stored on secure servers. We retain personal data acquired from you via the cookies explained above in accordance with the functionality of each of those cookies and that cookie's expiry period (as described in the cookie table above).
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website, any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We keep information about our customers as long as their data is required, either for statutory, legal, accounting or reporting purposes, or for the duration of guarantees where applicable, and in order to assist customers with any issues that may arise after purchasing through us. After this, data will be deleted where possible.
CCTV footage may be obtained where customers have visited our premises in person, for example, for a custom fit booking. CCTV footage is deleted automatically every 30 days.
Data is reviewed every 6 months to ensure that no data is retained for longer than strictly necessary.
For more information on how long we store your personal information or the criteria we use to determine this, please contact us using the details provided above.
Data processors
Shopify This data processor does the following activities for us: they operate our website and manage payments processing.
Paypal This data processor does the following activities for us: they manage payments processing.
Klarna This data processor does the following activities for us: they manage payments processing and credit agreements.
Others we share personal information with
We take any concerns about how we use your personal data seriously, and we want to make it straightforward for you to raise them with us.
Making a complaint to us
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. Please give us as much detail as you can, including your name, contact details, and the nature of your concern, so that we can look into it properly.
What happens once you've complained
Complaining to the regulator
If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.
The ICO's address:
Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Our website may, from time to time, contain links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy. This policy was last updated on 27th August 2026.